Privacy Policy

Last Updated: January 6, 2025

1. Introduction

Welcome to Last War Nexus ("we," "our," or "us"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.lastwarnexus.com and use our VS Points & Arms Race optimization tools.

Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access or use our website.

2. Information We Collect

2.1 Information You Provide

  • Settings and Preferences: Game settings, time zone preferences, notification preferences, and optimization configurations you enter
  • Local Storage Data: Your app settings are stored locally in your browser to enhance your experience

2.2 Information Automatically Collected

  • Usage Data: Information about how you interact with our website, including pages visited, time spent, and features used
  • Device Information: Browser type, operating system, device type, screen resolution, and unique device identifiers
  • Location Data: General geographic location based on IP address for time zone detection
  • Cookies and Tracking: We use cookies and similar technologies to enhance functionality and analyze usage

2.3 Third-Party Information

  • Analytics Data: We use third-party analytics services to understand website usage patterns
  • Advertising Data: Information collected by our advertising partners for ad personalization and measurement

3. How We Use Your Information

We use the information we collect for the following purposes:

  • Service Provision: To provide, maintain, and improve our VS Points optimization tools
  • Personalization: To customize your experience based on your game settings and preferences
  • Notifications: To send you priority window alerts and important updates (only with your consent)
  • Analytics: To analyze usage patterns and improve our website performance
  • Advertising: To display relevant advertisements and measure ad effectiveness
  • Technical Support: To troubleshoot issues and provide customer support
  • Legal Compliance: To comply with applicable laws and regulations

4. Information Sharing and Disclosure

We may share your information in the following circumstances:

4.1 Third-Party Service Providers

  • Ezoic: Our advertising partner that helps optimize ad placements and website performance
  • Analytics Providers: Services that help us understand website usage and performance
  • Hosting Providers: Services that host and maintain our website infrastructure

4.2 Legal Requirements

We may disclose your information if required by law, court order, or government regulation, or to protect our rights, property, or safety.

4.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction.

5. Advertising and Third-Party Partners

5.1 Ezoic Advertising Partnership

We use Ezoic to provide personalization and analytic services on this website. The following information outlines how Ezoic and its partners use your data:

Ezoic Privacy Disclosures

Data Collection: Ezoic and its partners may collect and use the following information:

  • IP address and device information
  • Operating system and browser type
  • Language preferences
  • Hashed/encrypted email (when available)
  • Browsing behavior and interaction data

Purpose: This data is used to:

  • Deliver targeted advertisements based on your interests
  • Improve website performance and user experience
  • Create audience segments for advertising purposes
  • Provide analytics and insights

Cookies: Ezoic uses first and third-party cookies. Disabling cookies may limit your access to certain website features. If you reject cookies, you will receive non-personalized advertisements.

Your Rights: You can manage your privacy preferences and opt-out of personalized advertising. For more information:

5.2 Google Advertising

We may use Google AdSense and other Google advertising services. Google may use cookies and web beacons to serve ads based on your prior visits to our website.

5.3 Cookie Consent

By using our website, you consent to the use of cookies for advertising and analytics purposes. You can manage cookie preferences through your browser settings or through the cookie management tools provided on this site.

6. Data Storage and Security

6.1 Local Storage

Most of your data (settings, preferences) is stored locally in your browser using localStorage. This data remains on your device and is not transmitted to our servers unless you explicitly sync settings.

6.2 Security Measures

  • HTTPS encryption for all data transmission
  • Secure hosting infrastructure
  • Regular security updates and monitoring
  • Limited data collection and retention

6.3 Data Retention

We retain your information only as long as necessary to provide our services and comply with legal obligations. Analytics data is typically retained for 26 months.

7. Your Rights and Choices

7.1 Access and Control

  • Settings Management: You can modify or delete your app settings at any time through the settings menu
  • Notification Control: You can enable or disable notifications through your browser or our settings
  • Data Export: Your local settings can be exported through browser developer tools

7.2 Cookie Management

You can control cookies through your browser settings. Note that disabling cookies may affect website functionality.

7.3 Opt-Out Options

  • Analytics: You can opt out of Google Analytics tracking
  • Advertising: You can opt out of personalized advertising through Google Ad Settings
  • Notifications: You can disable notifications through your browser settings

8. Children's Privacy

Our website is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us.

9. International Users

Our website is hosted in the United States. If you are accessing our website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States where our servers are located.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. You are advised to review this Privacy Policy periodically for any changes.

11. Contact Information

If you have any questions about this Privacy Policy or our privacy practices, please contact us:

12. California Privacy Rights (CCPA)

If you are a California resident, you have certain rights regarding your personal information:

  • Right to Know: You can request information about the categories and specific pieces of personal information we collect
  • Right to Delete: You can request deletion of your personal information
  • Right to Opt-Out: You can opt out of the sale of personal information (we do not sell personal information)
  • Non-Discrimination: We will not discriminate against you for exercising your privacy rights

13. European Union Privacy Rights (GDPR)

If you are located in the European Union, you have additional rights under the General Data Protection Regulation (GDPR):

  • Right of Access: You can request access to your personal data
  • Right of Rectification: You can request correction of inaccurate personal data
  • Right of Erasure: You can request deletion of your personal data
  • Right to Data Portability: You can request your data in a portable format
  • Right to Object: You can object to processing of your personal data
  • Right to Withdraw Consent: You can withdraw consent for data processing
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